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rough days ahead?

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    rough days ahead?

    GETTING TOUGHER FOR CDN FARMERS TO COMPETE...High debt loads and over
    capitalization are making it increasingly difficult for Canadian farmers
    to compete in commodity markets, an agricultural economist says. George
    Brinkman of the University of Guelph said Canadian agriculture should be
    shifting its focus from commodity markets to specialty niche markets where
    farmers can actively seek out what the customer wants, and then go to work
    at providing it. We've got to distinguish our product from somebody
    else's, so we don't compete exclusively on price, Brinkman said. Because
    we're going to have a real hard time competing on price when we have such
    a high capital structure.

    Easier said than done.

    Brinkman spent the last year comparing the debt and income levels of
    farmers both here and south of the border. He says Canadian producers
    carry approximately four times the debt of their American counterparts,
    and over the past number of years have spent nearly three times as much on
    capital investment. As a result, Brinkman said Canadian farmers...who he
    described as much more likely than US producers to buy additional farmland
    rather than rent it...have become more vulnerable to a potential rise in
    interest rates.

    We're really over capitalized, he said. We've got way more capital
    investment (than American farmers) and that capital has a huge carrying
    cost. The bottom line is Canadian farmers are paying way too much for land
    relative to what it will generate in terms of income.

    Given that over-capitalization, Brinkman said the old adage that North
    American farmers are the most efficient in the world no longer holds true.
    For example, in the production of oilseeds, farmers in Brazil are
    knocking the daylights out of farmers here, he said. If you look at the
    capital to income ratios...100 to 1 in Canada, 35 to 1 in the
    States...what do think they are in Brazil...10 or 15 to 1

    The future of Canadian agriculture is we've got to focus very heavily
    on marketing. We've got to move from commodities into products. We've got
    to be able to do niche marketing around the world.

    #2
    Thus we must have an open market in north america so we can openly access nice markets for wheat and malt barley. In areas of high production this is not such a concern, but in ares with lower production it is essential we are alowed to access higher value markets. Organic production may have to be seriosly considered in our area now.

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      #3
      How right you are, we are presently test marketing some of those special products you are talking about and have moved almost entirely away from the standard product, we are into our third month of a very small local test market area, but have found that even in a very price sensitive market if the product has the value and people can see and taste the value the price becomes a secondary thing! Even some of the sternest price buyers have come back to us for more products based on their own customer demand for a higher quality product. We will be expanding the marketing outside the initial test market early in the New Year, but our first step has been successful, we can now show a small market has "Proof Of Delivery".

      For those that think marketing is an easy chore, they need to think again. Some of the producers I would love to work with cannot understand the need to provide a consistent product and deliver that product at exact times to blend into the supply system. To make any program work be prepared to spend time, money and find the expertise you need when you need it. Set your ego aside and do the things that make economic sense. Than hang on and experience the "rough days ahead"!

      Comment


        #4
        Open markets always sound nice. Going to solve all our problems right? The only problem is it isn't an open market. You go right up against the American Government. We all look with envy at the high prices in the US but if we had unlimited access to that market the door would close pretty fast! American farmers don't want any real competition in America. Only outside America where their government can wipe out the competition with massive subsidies.
        It's not right and its not fair but thats just how it is.

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